We developed this site (www.shincliffekennelsandcattery.co.uk) back in February 2008 and it's time for a revamp. This customer has now decided to move away from all forms of advertising and concentrate his marketing budget on the Internet. Over the coming weeks we will be:
- Updating the existing site with new content and a new layout whilst retaining the "paw" theme
- Adding a blog with useful information for cat and dog owners
- Adding a microsite on a different domain name to generate more cat boarding business
- Adding auto responsders to his email accounts
- Adding a new "intelligent" enquiry form
- Implementing a Google Adwords campaign to generate more targetted web traffic
I am looking forward to the next phase of this development and I'll be posted more entries about it over the next month or so - it's a good example of how a business can establish a presence at a low cost then incrementally upgrade their presence based on information from 12 months worth of log statistics. Watch this space!